Saturday, August 12, 2006

"I work in advertising, should I continue?" Floppy Writer

Dear Floppy, Hold that thought. Well, did you think about it? Did you get your answer? Tough one, eh? What is your question, anyway? Are you wondering, very candidly I must admit, whether your working in advertising is the problem or are you asking whether you should continue to work in advertising? If you held that thought long enough you ought to have found the answer for it in the question. Allow me to elaborate, because I have no doubt working in advertising must make you a very troubled soul and completely unable to think straight. Which should, once again, answer your question. Still thinking? Stop. Your dear old Funcle shall put you out of your misery. Yes, working in advertising is a problem, but it's not as big a problem as working elsewhere or even just working. You see, and this is how we see it, advertising is perhaps the only profession that's honest enough to admit its dishonesty. Advertising makes no bones about the fact that it's the business of spin. Imagine if you were a journalist. How very hard that would be on your conscience. You'd think you are working in a noble profession when what it actually is is plain spin couched in self-rightous boring copy. Imagine if you were a banker. You'd be telling people you're growing their money when what you're actually doing is growing your money. Which might not be such a bad thing, actually. At least you'd be making pots of money under which you could drown your conscience. But that's not really the point. That's a different question for a different time. Back to imagining some of the things that could be far worse than working in advertising. Imagine if you were a doctor. You'd think you're curing people when what you're actually doing is ensuring they stay sick enough to keep coming back to you. Which isn't such a bad thing, actually. You'd be making many pots of money and a lot more than you will ever need to drown your conscience with. But that's not really the point, once again. So back to the point on why advertising is actually the noblest of most professions. It's honest as hell about the fact that it's spin and it doesn't pay you that well. It puts you out of your misery faster than the other professions by making you obselete a lot faster, thus releasing you from the circle of spin. Better still, it doesn't pay very well leaving the people who are in it, in it purely for the love of it. Love. Release. Honesty. Penury. What more can you ask from a profession? No wonder it sucks. Not only does it make no bones about the fact that it's dishonest, it doesn't even bloody play you well enough to compensate enough for eating away at your soul. I used to be in advertising, should I continue? Helplessly yours in agony, Funcle.